https://techcrunch.com/2018/07/18/uber-chief-privacy-officer-data-protection/

Uber has hired its first chief privacy officer, as well as a former TomTom executive in charge, ensuring the ride-hailing company complies with the EU’s data protection laws. The new hires, which were announced to Uber employees in an internal email, aim to help the company strengthen its privacy standards and data protections.

Ruby Zefo, who was hired as chief privacy officer, will be based in San Francisco and is expected to start August 6, according to an email sent to Uber employees Wednesday. Zefo led Intel’s global privacy and security legal team. She also serves on the board of directors for the International Association of Privacy Professionals.