https://www.theverge.com/circuitbreaker/2018/7/18/17586806/bang-olufsen-headphones-budget-b-o-play

Bang & Olufsen is eliminating its B&O Play sub-brand in favor of just selling all of its products under its primary Bang & Olufsen brand instead. It’s a move that will presumably cause less confusion to consumers and is extremely welcome in particular to me, a reporter who often had to figure out which brand name I should be using in posts like this (via FlatPanelsHD.)

The change was announced in Bang & Olufsen’s latest earnings report, which notes that the consolidation actually took place over a month ago on June 1st, with the company planning to gradually combine the two brands in areas like marketing, product packaging, and online presence over the next few months.