https://techcrunch.com/2018/07/18/amazons-prime-day-again-became-the-biggest-sales-day-in-its-history/ > Prime Day has once again broken records. Despite serious glitches at its start, Amazon announced this morning that Prime Day 2018 grew to become the biggest shopping event in its history, beating out Cyber Monday, Black Friday, and the previous Prime Day 2017. Of course, this year’s Prime Day was longer – a full 36-hours, in fact. And while Amazon did make its comparisons to other sales holidays over the same period of time, it’s not quite the same thing to compare a shorter sale to a longer one. (Last year’s Prime Day was 30 hours, for example.) > Still, it’s a remarkable showing on Amazon’s part. So much so that Amazon has taken the unusual step of actually providing some numbers around how much people bought. Though it still declines to talk sales dollars, as per usual, it did say that Prime members worldwide purchased over 100 million products, with small and medium-sized businesses on Amazon “far exceeding” $1 billion in sales this year.