https://techcrunch.com/2018/07/17/bmw-reachnow-ridesharing-car-sharing-app/ > ReachNow can’t be described as a car-sharing service anymore. The BMW-owned division is now a ride-hailing service too, putting it in direct competition with Uber and Lyft. At least in Seattle. > ReachNow launched Tuesday a new app that combines car sharing and ride hailing using a single shared fleet of cars. The service is live in Seattle as of Tuesday. And there are plans to expand into other U.S. cities.