https://techcrunch.com/2018/07/17/acorns-co-founder-nabs-another-5-million-for-blast-a-startup-that-saves-while-you-game/

“It just started as a grand experiment,” says Walter Cruttenden, the serial fintech entrepreneur, of his latest foray into the world of low finance. “Let’s see if we can reach people through games.”

Cruttenden, the founder of Roth Capital Partners, co-founder of the micro-investment application Acorns, and the former head of eTrade’s investment banking arm, has managed to raise another $7 million for his startup, Blast — which wants to give users a way to save money while playing video games.