https://www.cnet.com/roadshow/news/bmw-reachnow-app-adds-ride-hailing/

BMW announced today that it has launched a ride-hailing program within the ReachNow app, offering users the ability to either drive or be driven, depending on their preference, in addition to scheduling a pickup for later on. BMW claims it's the first company to offer both methods within a single app.

Being able to set the radio and temperature before the ride even arrives is a nice touch, as is the "quiet time" feature.