https://www.theverge.com/circuitbreaker/2018/7/23/17603912/fitbit-versa-smartwatch-new-wristband-apple-watch

Fitbit is unveiling a series of fashion-forward wristbands to go with their Versa smartwatch. The knitted wristbands in their PH5 collection, which were made in a partnership with the Council of Fashion Designers of America, “blend traditional knitwear with a futuristic aesthetic in three original styles,” according to the company. Each knit style, either striped, ribbed, or metallic, is available in two color choices for $39.95 each.

The product, as we’ve reported previously, is still a dead ringer for an Apple Watch — mostly due to the rounded square-ish shape and reduced bezels, which are both a far cry from the design of Fitbit’s first smartwatch, the severe and angular Iconic.