https://www.theverge.com/circuitbreaker/2018/7/23/17602552/samsung-magbee-magnetic-beetle-trademark-smart-speaker-bixby

Samsung is no stranger to odd product names — just look at Milk Music, the Samsung Galaxy S II Epic 4G Touch, or Bixby (a dog that wears shoes and is also a butler). But despite the worthy competition, Samsung may have trademarked its oddest name yet: “Magbee.” The trademark application describes Magbee as “a magnetic beetle” and “a wireless speaker dial.”

There’s also a logo mark depicting what definitely looks like a beetle. What Magbee actually is — or what the consumer product could eventually become — is anyone’s guess. The specific logo above is registered for wireless audio speakers and soundbar speakers in Samsung’s filing. There’s also some speculation that the Magbee might be the name of Samsung’s upcoming Bixby-equipped smart speaker, though it’s hard to understand how that relates to a magnetic beetle in any capacity.