https://phys.org/news/2018-07-e-commerce-clicks-consumers.html

Yet, over the same period there has been a step-change in flexible marketplace e-commerce and e-banking solutions, alongside innovations such as crowdfunding. Collectively, these offer people new ways of connecting, as individuals or groups, with efforts and causes they want to support.

An EU-funded project, WIDGET 3.0, set out to tap this trend by developing a facility, (a widget) which connects social causes with companies' customers for fundraising. The system also affords transparency, paramount for effective Corporate Social Reasonability (CSR) packages, while also offering unique supporter engagement opportunities.