https://www.cnet.com/news/samsung-laughs-at-apples-dongles-in-latest-galaxy-s9-ads/

(In other words, they're making fun of the extra adapters and cables that Apple users increasingly need to access "legacy" devices like wired pairs of headphones, SD card slots and other cables.)

While the ad is definitely a parody of the Apple Store and the whole Apple Genius concept, it does sound surprisingly like a real conversation a would-be iPhone buyer might have chatting with a friend: