The World Cup led to a record-breaking number of app downloads and consumer spend in Q2

The World Cup led to a record-breaking number of app downloads and consumer spend in Q2

6 years ago
Anonymous $hM_jrxqbr-

https://techcrunch.com/2018/07/20/the-world-cup-led-to-a-record-breaking-number-of-app-downloads-and-consumer-spend-in-q2/

The second quarter of 2018 was another record-breaker for mobile app downloads and revenue. According to a new report this week from App Annie, there were over 28.4 billion app downloads worldwide across both iOS and Google Play in the quarter, up 15 percent year-over-year. That number is even more remarkable because it doesn’t include reinstalls or updates – only new app downloads. In addition, consumer spending in apps was up 20 percent year-over-year to reach $18.5 billion across iOS and Google Play combined.

This is the most money spent in apps compared with any other quarter before, the report notes, topping the prior quarter’s record-breaking $18.4 billion in app revenue, and 27.5 billion downloads.