https://www.cnbc.com/2018/07/19/amazon-internal-documents-what-caused-prime-day-crash-company-scramble.html > Amazon failed to secure enough servers to handle the traffic surge on Prime Day, causing it to launch a scaled-down backup front page and temporarily kill off all international traffic, according to internal Amazon documents obtained by CNBC. > And that all took place within 15 minutes of the start of Prime Day — one of Amazon's biggest sales days every year.