https://techcrunch.com/2018/07/24/miles-gives-you-reward-miles-for-almost-everything/

Reward miles are nice if you fly a lot but what if you bike or take Lyfts or just like to wander around town? A new app called Miles aims to give you rewards for all of those things, bringing the concept of rewards out of the air and onto the ground.

Miles, co-founded by Jigar Shah, Paresh Jain and Parin Shah, is a San Jose-based company that looked at the problem of reward miles outside of airlines as well as the problems associated with city planning and traffic data generation. The app, which is now in the iOS App Store, can see when you walk, ride a bike, take the bus, drive yourself, or even hop in a Lyft or an Uber. It then rewards you on a sliding scale depending on how eco-friendly your trip is. Biking, for example, is worth more than driving or even taking the bus.