AT&T takes stake in AR company Magic Leap with exclusive distribution deal

AT&T takes stake in AR company Magic Leap with exclusive distribution deal

6 years ago
Anonymous $TjsaxHwAP-

https://techcrunch.com/2018/07/11/att-takes-strategic-stake-in-ar-company-magic-leap-in-its-latest-push-into-digital-media/

After spending the last couple of weeks closing the deal to buy TimeWarner for $85 billion and buying ad firm AppNexus for up to $2 billion, today AT&T announced a key distribution move in its new bid to be a media powerhouse: it’s taking a strategic investment into Magic Leap, the high profile augmented reality startup, which will include becoming the exclusive “wireless distributor” of Magic Leap products in the U.S.

Magic Leap has raised more than $2 billion to develop its hardware and software, but it has yet to launch a product. However, coincidentally, Magic Leap is planning to show a demo and specs of the Magic Leap One, Creator Edition, the first commercial fruit of its labor, today at 11am Eastern time on a livestream.