https://www.cnbc.com/2018/07/16/amazon-prime-day-event-is-likely-to-drive-companys-sales-and-share-pr.html

Amazon’s annual shopping holiday is a significant positive driver for the company’s e-commerce leadership and even its stock price.

Cowen told its clients the company’s Prime Day is a key benefit for its Prime subscriber base. Only Amazon Prime members can take advantage of Prime Day discounts, which starts Monday 3 p.m. EDT this year.