https://www.theverge.com/2018/7/16/17562296/amazon-prime-day-echo-alexa-kindle-fire-tv-sales > Amazon’s annual Prime Day is here a little earlier than promised. The tech giant kicked off several Echo and Kindle sales this morning, hours before the supposed start time of 12PM PT (3PM ET). As always, the sale is exclusive to those who have an Amazon Prime membership. > Prime Day is a chance to grab products as varied as DNA kits and Instant Pots at significant discounts, but the more well-known draw of Prime Day is discounted Alexa-powered devices and Kindle e-readers.