https://techcrunch.com/2018/07/16/amazon-puts-its-own-devices-on-sale-early-for-prime-day/ > Amazon is kicking off today’s Prime Day a bit early. Although its annual sale technically begins at 12 PM PT / 3 PM ET this afternoon, it put its own devices on sale 12 hours early. The company is marking down its Alexa-enabled products like Echo, Fire TV, and Fire tablets, as well as its home security products like the Cloud Cam and more recently acquired Ring Video Doorbell. > The retailer has also released a list of Prime Day deals, which encompasses other Amazon product discounts, as well as those from other manufacturers.