https://medium.com/@kaishinaw/why-the-media-loves-cryptocurrencies-what-that-says-about-us-8dd2f8d6c314 > It’s simple right? It’s all about the money. That is true but I believe it goes much deeper than that as the allure of cryptocurrencies is effectively one that centers around human ambition. Please allow me to go on a tangent before fully addressing this statement. I promise you that this tangent is relevant and more importantly worth your time. After all, isn’t that what all good stories (not implying this is one of them) are about: fulfilling the promise of a resolution after building up the anticipation. > Stories of love and connection aside, the other stories which we can all relate to are stories of money (although some wold argue the latter leads to the former). Cryptocurrencies managed to capture the world’s attention not due to the underlying technology itself but rather the narratives that surround it. These narratives in turn allowed ample space for human emotion which are deeply intertwined with riches and power. As such, much of the interest surrounding cryptocurrencies was always dependent on going beyond the technicalities in order to relate to core truths of human emotion: