https://www.businesswire.com/news/home/20180715005023/en/ > LONDON--(BUSINESS WIRE)--Jul 15, 2018--So who gets to take home the Golden Trophy? Will France recreate the magic of 1998, or are Croatians going to celebrate victory? As the World Cup fever grips across the globe, sports analytics has clearly emerged as the 12 th man in the game. Apart from witnessing many “firsts”, the World Cup 2018 has also witnessed the loosening of cultural resistance to soccer analytics. In fact, report on media and entertainment services predicts sports analytics to play a major role in deciding the outcome of the game. > This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180715005023/en/