https://www.cnet.com/news/five-worst-galaxy-s9-features-samsung-can-fix-for-galaxy-s10/

Samsung excels at making hardware, but the native apps for, say, the built-in keyboard, browser and messaging apps aren't as good as Google's Gboard keyboard, Chrome and Android Messages app, which will now will let you read and reply to text messages on your desktop as well as your phone.

Google's apps tie into Google services. That gives them a clear advantage, like syncing your browsing history across the phone and desktop. There's no way to do that with Samsung's apps. Google's apps are also better laid out, faster to use, have cuter emojis and more accurate autocorrection.