https://www.cnbc.com/2018/07/13/the-unintentional-winners-of-amazon-prime-day-amazons-competitors.html

Amazon Prime Day lures shoppers to its website with the promise of great deals on everything from tech gadgets to Whole Foods items. But the potential of finding a bargain online is also creating a marketing boost for Amazon's competitors, including eBay, Walmart, and Best Buy.

Sales on Prime Day, which kicks off on Monday at 3PM, are expected to reach $3.4 billion globally this year, according to Coresight Research. During the week leading up to this year's event, searches for Amazon were up 544 percent over the previous week according to search marketing company Captify.