https://thenextweb.com/contributors/2018/07/14/listen-to-google-ux-and-seo-are-a-match-made-in-heaven/

To the layman UX and SEO (if they even understand what they mean) sound like two entirely unrelated things. The one is about some plumber jabbing away at their phone, while the other is about satisfying the algorithms of a company in Silicon Valley.

But we know better. At its core they’re down to the same thing. That’s because the layman doesn’t realize that what Google cares about is ultimately what will satisfy that plumber. And though initially the algorithms they used to get us there weren’t very good at that (and were easily gamed) as time goes on they’re definitely getting better at making sure SEO matches that plumber’s needs.