Apple is a luxury goods maker
https://qz.com/1327909/apple-is-a-luxury-goods-maker/
Being an Apple fan is an expensive hobby.
Earlier this week, Apple refreshed its MacBook Pro lineup, and as The Verge pointed out, the most expensive model now costs just shy of $6,700. It’s the most expensive MacBook Pro the company has ever released, if likely not the most popular.
It always has been.