https://medium.com/@thetraveltech/the-forgotten-digital-piece-for-travel-companies-augmented-communication-4ee7b4ee1791 > When it comes to digital, most travel companies think they have done a great job when they have a website and a mobile app. This is not enough. > In this article I will explain how travel companies can take advantage of the recent developments in technologies such as Chatbots, Machine Learning and Voice Recognition to improve their digital communication towards their customers.