https://www.techradar.com/news/wimbledon-2018-how-ibm-watson-is-serving-up-the-best-viewer-experience

No sporting experience quite encapsulates the British summer like Wimbledon. 

The All-England Lawn Tennis Club Championships, to give its full name, has been an indelible part of the sporting ecosystem since for over 150 years now, and now forms one of the four major global tennis tournaments.