https://www.techradar.com/news/microsoft-hololens-and-times-square-prove-an-odd-mix-for-an-underwater-ar-exhibit

I’m standing in line with a gaggle of sweaty journalists in 90ºF heat, waiting for a chance to take a virtual swim through New York City's Times Square using a Microsoft HoloLens. 

Nearby, a sea of tourists flows past, gawking at a 24 x 34 x 60 ft (about 7 x 10 x 18 m), skeleton-like shipwreck as they pass. Several stop to pull out their phones and try to figure out how to watch the shipwreck come back to life in augmented reality.