https://phys.org/news/2018-07-scientists-twitter-choir-rooftops.html

"I wanted to know if my followers are mainly scientists or non-scientists—in other words was I preaching to the choir or singing from the rooftops?" she says.

Côté and collaborator Emily Darling set out to find the answer by analyzing the active Twitter accounts of more than 100 ecology and evolutionary biology faculty members at 85 institutions across 11 countries.