https://blog.startuppulse.net/heres-how-amazon-s-alexa-hooks-you-79fe3bc8b2f4

Nir’s Note: This guest post is by Darren Austin, Partner Director of Product Management at Microsoft.

Last year we added a new member to our household. I must admit that upon first meeting her, our initial impression was that she was a little creepy. Today though, we can’t imagine life without her.