https://www.techradar.com/news/should-i-buy-a-sony-compact-camera

When you’re on the lookout for a new camera, you're likely to see Sony compact cameras pretty heavily discounted when there's a sale on.

These usually won't the latest and greatest compacts in Sony's range, like the high-end Cyber-shot RX100 VI, which tend to hold their premium price during these periods, but older models.