https://medium.com/@LanceUlanoff/amazon-prime-day-will-eat-us-alive-9e0f913ab7a6

It could have been the home shopping network. A pair of blonde ladies seated in a casual, pastel environment talking energetically on a live program about products that you, too, could own right now. They had deals on waterproof speakers, an inflatable bed, a portable charger, a remote-control system, an Amazon Echo and more. Everything was fun and wonderful and exclusive.

But I wasn’t watching HSN or QVC. Instead, I’d opened Amazon.com in search of details about next week’s eagerly anticipated Amazon Prime Day (July 16), one of the biggest online shopping days of the year owned by one giant online retailer, and stumbled on the live Prime Day preview creatively called “Countdown to Prime Day.” It’s produced by Amazon and broadcast from one of its headquarters.