https://thenextweb.com/contributors/2018/07/12/startups-heres-what-you-need-to-know-before-taking-on-asia/

Once your startup has taken off in your local market, expanding geographically is a natural next step. Asia is likely to be on your target list given its promising consumer market that comprises a burgeoning middle-class with a high spending power, as well as increasing mobile and internet connectivity.

I’ve seen startups going down this path but risks that emerge in Asia can prove to be a deal-breaker if not managed from the onset.