https://qz.com/1324334/memes-around-the-world-the-worlds-biggest-meme-is-the-word-meme-itself/

The world is really into memes. Reddit has its own meme economy, a community that appraises new formats as if they were stocks. The World Cup has spawned memes mocking the on-field overacting of Neymar, the Brazilian soccer star, in languages from Spanish to German, Dutch, Hungarian, and beyond. The many memes of China poke fun at Xi Jinping and call out out-of-touch celebrities.

How do all of these different people refer to their memes? I asked SwiftKey, a popular smartphone keyboard app acquired by Microsoft a couple years ago, for data on English words commonly used by people typing in languages other than English. I wanted to know which concepts from the English language were proving popular around the world.