https://medium.com/@benbob/what-i-learned-working-for-steve-ballmer-afa677763973

A few months ago, I published a blog called “What I learned working for both Bill Gates and Steve Jobs”. It was a re-publication of a blog I’d written two years ago. The original had been read by a few hundred people, mostly friends and family and colleagues, received some positive reviews, and was quickly forgotten in the digital onslaught for your attention that is the internet.

When I re-published the blog, I took the time to clean it up a bit, added a few sentences summarizing my thoughts, and highlighted a couple of key lessons in bold. Perhaps even more importantly, I updated its bland title to one that included the names of two icons of the industry. I figured a little advertising never hurts.