https://medium.com/the-big-unlock/who-owns-the-healthcare-consumer-of-the-future-be321670e637 > CVS and Aetna are merging. Amazon, JPMorgan Chase, and Berkshire Hathaway are forming a joint venture aimed at reducing health care costs and improving outcomes. Cigna is acquiring Express Scripts. The proposed mergers promise a revolution that could fundamentally alter the current healthcare landscape and the relationships between providers and patients. With these giant corporations betting big on healthcare, a logical question to ask is: What’s behind it all? > The answer is simple: ownership of the healthcare consumer experience, and by extension, the consumer.