https://techcrunch.com/2018/07/02/a-bigger-amazon-prime-day-2018-arrives-july-16-with-more-deals-devices-and-longer-hours/

Amazon’s Prime Day, the company’s annual sales event that’s now its biggest, will be held this year on July 16, starting at 12 PM PT/3 PM ET, the retailer announced today. One big change this time around is the event’s length — last year, Prime Day ran 30 hours, but this year’s event will run for 36 hours. In addition to being the longest Prime Day to date, the event will also expand to new markets this year, says Amazon.

Australia, Singapore, Netherlands and Luxembourg will join the other countries hosting Prime Day this year, which includes the U.S., U.K., Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium and Austria.