https://www.theverge.com/2018/7/3/17507038/amazon-prime-day-best-deals-date-time-when-2018

Amazon Prime Day is back on July 16th, for the fourth entry in what’s become an annual tradition of deals and discounts on a massive variety of products, with cut prices on everything from TVs to headphones to video games to laptops to Amazon Echo products (of course.)

Like Black Friday, Prime Day is starting earlier than ever this year: some early deals start today, with the actual Prime Day festivities kicking off at 3pm EST / 12PM PST on Monday, July 16th, running for an entire 36 hours before ending on Tuesday, July 17th. Prime Day (and a half) deals are available in the US, UK, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, and Austria like last year, with Australia, Singapore, Netherlands and Luxembourg now included.