https://www.cnet.com/news/at-ts-directv-now-plans-will-get-a-5-price-hike/ > AT&T's DirecTV Now streaming video service will soon hit your wallet harder. > Starting Aug. 1, the price of all of AT&T's DirecTV Now's plans will go up by $5 apiece. The plans start at $35, but will cost $40 next month, according to a company spokesman. The only exception is the $45 Spanish language "Todos y Mas" plan, which doesn't get the price increase.