https://www.theverge.com/2018/7/2/17525240/directv-now-price-att-40

DirecTV Now is raising its prices, following price hikes from rivals Sling TV and YouTube TV within the last few months, as spotted by Cord Cutters. Later this month, DirecTV Now will raise its prices by $5 on all packages, bringing basic service to $40 a month and the premium package with all the works to $75 a month.

The price changes go into effect July 26th for new customers and will vary for current customers depending on their next billing date. “This puts us in line with the rest of the market,” AT&T told The Verge, pointing out that there’s still a $15 a month WatchTV option.