https://techcrunch.com/2018/07/02/att-raises-directv-now-pricing-by-5-per-month/

Following last week’s launch of its low-cost streaming TV service, Watch TV, AT&T is now raising prices on its original over-the-top offering, DirecTV Now, by $5 per month. That means instead of starting at $35 per month for its basic “Live a Little” tier with 60+ channels, the new service will start at $40 per month. The other tiers are going up by $5 per month, as well.

That means the “Just Right” 80+ channel package will be $55/month, the “Go Big” 100+ channel package will be $60/month, and the “Gotta Have It” 120+ channel package will be $70/month.