Amazon Alexa may be better at selling you things, but Google is more likely to understand you, say ad industry insiders
https://www.cnbc.com/2018/07/06/amazon-alexa-vs-google-home-which-one-is-better-for-consumers.html
When it comes to voice assistants, Amazon Alexa and Google Assistant lead the pack by far. With reports that Alexa may be losing dominance, the competition between the two is only going to get more intense.
CNBC spoke to five ad agencies and who have worked on projects on both devices on behalf of marketers, usually creating branded apps for the voice experience. Here's the pros and cons they've seen for each device.
