https://thenextweb.com/contributors/2018/07/07/how-to-engage-with-influencers-on-twitter-for-you-brand/

I’m sure you’re no stranger to the growing popularity of influencer marketing among brands and marketers today. The significant growth in the number of people showing interest in “influencer marketing” during recent years is proof enough.

Credit: Google TrendsHowever, have you ever wondered why? Because people trust the opinions and recommendations of these thought leaders. Some may even call them our modern day celebrities. I like of think of them as subject matter experts in their respective niches.