https://uxdesign.cc/uxirl-another-chicken-or-egg-thing-f97b8df5737b

The #UXIRL (UX in real life) concept according to Matt Hryhorsky, design director at Filament Labs, suggests the strong link between the real and digital worlds in terms of human behavior, also called ‘user behavior’ when we are talking about digital UX.

Although these two planets are not identical, most of the principles are the same. To feel comfortable, we need comprehensive navigation, clear information about our current location, guided actions, recommendations from other people, quick access to help in case of emergencies, etc.