https://www.theregister.co.uk/2018/07/06/iphone_8_outsells_x_and_every_other_phone/

One day Apple may look back on its great iPhone X adventure and view it as an embarrassing midlife crisis, like running off with the au pair.

The iPhone 8, based on a four-year-old design, was the best-selling phone in the world in May, according to Counterpoint Research. Samsung's Galaxy S9 Plus took second place. The X still sold well, but in third place.