https://www.cnet.com/news/canon-and-nikon-are-finally-doing-something-about-sonys-mirrorless-cameras/ > This (see above) is the Sony A7 III, and it may be the worst nightmare Canon and Nikon have had in years -- a full-fat, full-frame camera for just $2,000, cutting into their bread and butter (professional/prosumer cameras) at a time when smartphones have already devastated the traditional consumer point and shoot. But apparently Canon and Nikon are just about ready to fight fire with fire by announcing their own full-frame mirrorless cameras, too. > Nikon Rumors reports that Nikon will announce not one, but two full-frame mirrorless cameras by the end of this month, shipping in August, with a 25-megapixel model rumored to cost under $3,000 complete with a lens. (A separate 45-megapixel model may cost around $4,000 with lens.)