https://www.cnbc.com/2018/07/05/amazon-plans-holiday-toy-catalog-mimicking-traditional-retailers.html > Amazon is planning on publishing a holiday toy catalog, following a strategy employed by traditional retailers, including Walmart and the now-defunct Toys R Us. > People with familiar with the strategy told Bloomberg the catalog would be mailed to millions of U.S. households and distributed at Whole Foods locations. In 2007, the online giant published a hot-holiday toy list on its website, according to Bloomberg.