https://www.cnet.com/roadshow/news/self-driving-cars-cost-commentary/ > There is some truth within that over-simplification, because given how tumultuous every industry is these days even the tiniest of advantages have a way of becoming integral. However, while this is a race, the real finish-line isn't actually getting this technology to market. It's a little further down the road. > The real winner will be the one who makes autonomous technology affordable.