https://medium.com/@KarenMPD/are-retailers-ready-for-amazons-prime-time-5db1e38db238

My plan on Friday evening was to write a hard-hitting piece on a services segment with incredible marketplace friction. Then I went to Whole Foods on the North Shore of Boston Saturday morning to do some grocery shopping.

There, right inside the front door, was a nice, young Whole Foods team member, who let me know that the store would soon be offering special discounts to Amazon Prime members who shopped there. He then asked if I would like information about how to become an Amazon Prime member so that I could take advantage of those deals.