https://www.cnbc.com/2018/06/26/apple-ceo-tim-cook-on-privacy-news-and-the-us-mid-term-election.html

Apple CEO Tim Cook said Monday evening that the tech giant cared about privacy before it became a hot-button issue.

"We felt strongly about privacy when no one cared," Cook told an audience at Fortune's CEO Initiative event in San Francisco, California. "We could not see the specific details, but we could see that the building of the detailed profile on people likely would result in significant harm over time."