https://finance.yahoo.com/news/instagram-estimated-worth-more-100-172625265.html > Read about how Instagram is coloring Facebook’s future here " data-reactid="25"> Read about how Instagram is coloring Facebook’s future here > announced the addition of Instagram television, or IGTV, last week as an attempt to catalyze future growth. Most of Instagram’s 2018 revenue growth will still likely come from its newsfeed ads, as the TV platform is still developing, Waral said." data-reactid="26">Instagram could account for about 16 percent of Facebook’s revenue over the next year, up from 10.6 percent last year, according to eMarketer data cited by Bloomberg Intelligence. The unit announced the addition of Instagram television, or IGTV, last week as an attempt to catalyze future growth. Most of Instagram’s 2018 revenue growth will still likely come from its newsfeed ads, as the TV platform is still developing, Waral said.