https://www.cnbc.com/2018/06/25/mark-mahaney-amazon-could-double-whole-foods-customer-base-with-prime.html

Amazon could end up doubling Whole Foods' customer base through new Prime incentives, tech analyst Mark Mahaney told CNBC on Monday.

The e-commerce giant announced Monday that Prime members will have access to special savings in Whole Foods' locations nationwide, starting Wednesday. Savings include an additional 10 percent off Whole Foods products that are already discounted, as well as deep discounts on some of its most popular items.